The Internet of Things will profoundly impact how we will interact with technology in the future. With its IoT Venture Studio UK, R/GA supports a select group of IoT startups.
First off, what is the Internet of Things (IoT)? It's an ecosystem of physical devices that are connected to the internet and exchange data between them – like Amazon’s Alexa, Google’s Nest thermostat, autonomous cars, and machines in so-called digital factories.
With its IoT Venture Studio UK, R/GA supports early-stage start-ups that are developing new solutions in the field. Besides funding, mentorship and business development opportunities, R/GA also offers them marketing, design and branding services.
The R/GA IoT Venture Studio UK Demo Day 2017 in London
My job
As part of R/GA’s creative team, I worked with four of these companies:

Working closely with UX and visual designers, strategists and the company founders themselves, I developed the core messaging for these companies. Vision statements, value propositions, manifestos, stakeholder messaging, taglines, tone of voice guidelines and consumer-facing website, app and pitch deck copy – all in the space of just a couple of weeks. It was an intense, exhilarating and rewarding experience. You’ll find some examples of my copy below.
Copy for KG Protech's new website
Flock pitching their project at the Demo Day in May 2017
Iota Labs presenting at the Demo Day