The Internet of Things will profoundly impact how we will interact with technology in the future. With its IoT Venture Studio UK, R/GA supports a select group of IoT startups.
First off, what is the Internet of Things (IoT)? It's an ecosystem of physical devices that are connected to the internet and exchange data between them –
like Amazon’s Alexa, Google’s Nest thermostat, autonomous cars,
and machines in so-called digital factories.
With its IoT Venture Studio UK, R/GA supports early-stage start-ups
that are developing new solutions in the field. Besides funding,
mentorship and business development opportunities, R/GA also offers them
marketing, design and branding services.
The R/GA IoT Venture Studio UK Demo Day 2017 in London
My job As part of R/GA’s creative team,
I worked with four of these companies:
Flock, who offer instant pay-as-you-fly drone insurance;
KG Protech, who are providing remote training for car mechanics;
Iota Labs, who are developing a combination of mobile app and bluetooth
beacons that let you control your smart home devices simply through your presence;
Hoxton Analytics, who are creating a device and a software that gives
owners of physical stores detailed insights on their customers – simply by filming their shoes.
Working closely with UX and visual designers, strategists and the company
founders themselves, I developed the core messaging for these companies. Vision statements,
value propositions, manifestos, stakeholder messaging, taglines, tone of voice guidelines
and consumer-facing website, app and pitch deck copy – all in the space of just a couple of weeks.
It was an intense, exhilarating and rewarding experience.
You’ll find some examples of my copy below.
Copy for KG Protech's new website
Flock pitching their project at the Demo Day in May 2017